Farmers First Coffee is a socially conscious coffee startup that’s putting the focus on the farmers that are actually growing the coffee. Every bag of Farmers First comes with the name and image of the farmer who produced the coffee inside.

The bag Matt graciously brought for me was grown by Rosa, a Peruvian widow that has been producing coffee for 30 years. Matt brewed me a delightful cup of Rosa’s coffee right in the studio, so I’ll apologize in advance if you hear us slurping a bit.