The world of customer conversion is complex. It has a lot of data inputs, a lot of unknowns. But there’s a lot of interest in using AI to drive customer conversion and there are some really exciting use cases out there. 

So, I’m excited for today’s episode of AI:IRL, where Stephanie Plunkett, Senior Principal Scientist at Altria, joined me to talk about how AI can really transform customer conversion within your business.

What we talked about:

• How AI can help drive customer conversion
• How leveraging AI helped Altria increase conversion rates
• The benefits of using AI in this way

Resources we talked about:

• Stephanie’s LinkedIn
• Altria