In the second episode of their series with ASOM Pod Co-Host John Roman, hosts Sadaf Beynon and Matt Edmundson explore how the relationship between podcast hosts and the character and rapport they develop can help to connect you with your audience.

Key Takeaways:

1. The Importance of Chemistry and Selection in Co-Hosting: John Roman highlights that having a natural chemistry with co-hosts is crucial for a successful podcast. The selection process is key to ensuring that each co-host brings unique perspectives and can contribute meaningfully to discussions. This avoids groupthink and keeps the content engaging and diverse.
2. Balancing Information and Entertainment: Both John and the hosts emphasise the need for podcasts to be both informative and entertaining. Injecting humour and banter helps keep the content relatable and enjoyable for listeners. This balance is essential to maintain listener engagement and make the podcast appealing to a broader audience.
3. Relevance and Relatability to the Audience: Being relatable and discussing topics that matter to the audience is critical for building a loyal listener base. Authenticity is key; hosts need to be themselves and talk about issues that are relevant and interesting to their audience. This helps in establishing a strong connection with listeners and encourages them to keep coming back for more.

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