You know what it’s like when things don’t go as planned or something unexpected happens and it throws you for a loop.

It could be someone quitting or dropping the ball, a sale or a new product that doesn’t perform the way you hoped, or an argument or a hurtful comment that someone throws your way.

And without really thinking the problem through, you react:

You change up the sale.
You rewrite all your product pages.
You lob a sarcastic comment back or you avoid dealing with it.

In the moment, it feels like you’re dealing with the problem. But later, you realize it didn’t really help, or that you made it worse.

Before you know it, you’re back at square one, you’ve doubled your spend, or you’re walking around all day upset about what was said to you.

And that’s what today’s episode is about. 

Not avoiding these situations, because there’s no version of running a business or a life where you can avoid these things altogether. But understanding that automatic reaction, and learning how to slow it down.

So you can solve the right problem, make better decisions without wasting time and energy, and stop dragging those hard feelings into everything else you do.


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