Guest: Denis Chamas. Denis has been leading Global Digital Transformation teams for over a decade in companies like Unilever and Cisco and renowned agencies like F.biz and Wunderman. Today, he is responsible for the Innovation & Transformation front at Philip Morris. He owns a Master’s degree in Digital Design and Intelligence Technologies, studied Radical Innovation at MIT and became a Certified Futurist and Specialist in Strategic Foresight at the Institute for the Future in Silicon Valley. He also works as a Professor at the Miami Ad School and leads the Startup Rad Lab, focused on technological maturity research and cognition hacking. We discuss everything about innovation & transformation: the corporate world x the startups, the challenges, ESG, data, Techonomic war, Synthetic Media and more.