Season 3 Episode 4:  
Janette Sherman, marketing manager at Yeti Cycles, shares her thoughts about working in the bike industry, evolving the conversation around diversity and inclusion, and making space for creativity.  
<a href="https://www.yeticycles.com/">www.yeticycles.com</a>

Season 3 Episode 4: Janette Sherman, marketing manager at Yeti Cycles, shares her thoughts about working in the bike industry, evolving the conversation around diversity and inclusion, and making space for creativity. www.yeticycles.com

Season 3 Episode 4:&nbsp; 
Janette Sherman, marketing manager at Yeti Cycles,&nbsp;shares her thoughts about working in the bike industry, evolving the conversation around diversity and inclusion, and making space for creativity.&nbsp; 
<a href="https://www.yeticycles.com/" rel="noopener noreferrer">www.yeticycles.com</a> 
&nbsp;

#3.4: Janette Sherman & Yeti Cycles

This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep.

The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.

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Marketing

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This is sort of a business podcast, but it’s really about interesting, successful people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep. The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.

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#3.4: Janette Sherman & Yeti Cycles

#3.4: Janette Sherman & Yeti Cycles