It’s no surprise that Mike Smith counts branding projects among his favorites. Just one look at his portfolio shows how good he is at it. Mike has worked on visually-striking and thought-provoking branding and identity design for everything from NFL teams to non-profit organizations. His early design influences are rooted in the iconography and logo design of skateboard culture as well as his favorite bands, and you can feel the echoes of it throughout his work today. He recently founded Smith and Diction — with his fiancee, copywriter Chara Odhner — and he sits down in the Submarine for a chat about some of his favorite projects as well as creating street art, avoiding the pitfalls of “us vs. them” with your clients, and the horror of Quickbooks. Visit Smith-Diction.com and follow Mike on Twitter @miksmith187 and on Instagram @mikesmith. This episode is sponsored by Old City Coffee, Mighty Bread Co. and PHLDesign.co.