Behind every great travel or tourism business, no matter the size is someone who asks better questions, takes consistent action, and refuses to choose between profit and purpose.

In this episode, I sat down with Helen Bateman, founder of Firecrest Travel, a UK-based boutique agency with transformative travel and adventure at its heart.

Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!