Just worked on my latest podcast episode about niching in business - a topic that came up during a great chat with Sophia and Jade in the Corporate Box Coaching sesh on Friday.

In this episode, I break down:

• Why the "you must have a niche" advice isn't one-size-fits-all
• How I used hyper-niching with my "2 Hour Workshop Blueprint" book while maintaining broader business focus
• The concept of being your own niche (like my personal brand at leannehughes.com)
• My 90/10 split between B2B work (leadership teams, conferences, learning design) and B2C offerings
• Why passion often follows competency rather than the other way around

Key takeaways: Think of yourself as the umbrella brand with content pillars underneath.

When monetising, you can hyper-niche to solve specific problems while maintaining creative freedom in your overall brand.

Mentioned in this episode:

• Nick Gray's "The 2-Hour Cocktail Party"
• The Flipchart Group (my community of 2,800+ facilitators)
• Dan Koe's content pillar strategy
• Jenny Blake's "Pivot" framework
• The concept of "Multi-potentialites"

Recording location: On a foresty track with kangaroos and wildlife in the background! 🦘

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Show notes for every episode at https://podcast.leannehughes.com

P.S. Ready to take things up a level? Here are some ways I can help:

1. Watch My 2025 Speaker Reel: Let's energise your next event.
2. Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint. 

Let's connect on all the channels:

Leanne Hughes on LinkedIn

Leanne Hughes on Instagram

Visit my website: leannehughes.com

Email me: [email protected]

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