Apologies in advance for this rant on the danger of uninformed 'experts' actively encouraging total de-regulation of the pro-beauty industry by way of their Instagram posts. After decades of concerted efforts to promote and maintain the value of licensing, it's shocking to read posts by coaches with a big following irresponsibly sharing what I can only call 'fake beauty news'. I'm the first to say that licensing is imperfect -but let's not throw the proverbial 'baby out with the bathwater'. For more on the importance and value of licensing, I suggest www.probeauty.org as a great resource.