Starbucks is a truly iconic loyalty program, credited with driving over 40% of store sales in the USA. 

2019 saw some major changes and improvements to the program, with a flatter structure and increasingly accessible rewards starting from just 25 stars! 

Listen to this article to hear the most recent loyalty innovations from a brand that has successfully recruited over 16 million members to its program - with a clear strategy focusing on convenience, comfort and connection. 

Show Notes: 

1) Article - Starbucks Rewards loyalty program