Channel Mastery

34: Stephen Waddington: Engagement through Brand Communications


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In today’s show, Stephen outlines how his predictions around social media and newer technologies – like voice – will affect your strategies and implementation. And importantly, he shares how he counsels his own clients to act and react to the seemingly endless parade of changes the big social outlets roll out.
Topics covered: brand communications, Facebook algorithm change, Facebook AdPlanner, LinkedIn for business to business and brand development, voice (like Alexa and Google Home), disintermedia
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Channel MasteryBy Kristin Carpenter

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