Do One Thing Well with Phil Argent

34: The 1973, 2013 Hovis "bike" advert


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The smell of fresh bread, it roots you.

The thing about this advert that fascinates us is that it's been used and retouched and reused for over 50 years.

There are 4 parts to all these great adverts that most businesses today don't use on there digital adverts:

Great video story.

Great copywriting of the words.

Great story telling.

And a great song.

Miss out any of these parts and you don't have a classic, you'll have an edit.

The 1973 advert has words.

The 2013 advert is a time capsule.

The two Ronnies is classic British humour.

You can watch it here, or I've embedded it below.

#team #people #growth #argybargy

https://www.dx3.co.uk/free-guides

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Do One Thing Well with Phil ArgentBy Phil Argent