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34: The Impact of Account Based Marketing w/ Kyle Lacy
The switch over to Account Based Marketing doesn’t happen overnight.
But with a little patience, you can start to see the impact of your ABM investment.
Kyle Lacey is the Vice President of Marketing at Lessonly, and his team decided to switch over to an ABM approach over the last few years. It wasn’t an easy change of direction, but Kyle and his team are seeing real results in some surprising ways.
We caught up with Kyle for this episode of The Intelligent Marketer to learn more about Lessonly, monthly product releases, and Account Based Marketing challenges.
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By Chris Nixon and Raviv TurnerThe switch over to Account Based Marketing doesn’t happen overnight.
But with a little patience, you can start to see the impact of your ABM investment.
Kyle Lacey is the Vice President of Marketing at Lessonly, and his team decided to switch over to an ABM approach over the last few years. It wasn’t an easy change of direction, but Kyle and his team are seeing real results in some surprising ways.
We caught up with Kyle for this episode of The Intelligent Marketer to learn more about Lessonly, monthly product releases, and Account Based Marketing challenges.