• Importance of listening to voters' actual words:
  • Voters often use specific phrases to describe election issues
  • These phrases can be powerful for campaign messaging
• Examples:
  1. "Figure out the election" - used by non-voters to explain why they didn't vote
  2. "Shady" - used to describe a casino developer, which became a central campaign theme
• "Voice of the Voter" concept:
  • Similar to "voice of the customer" in marketing
  • Focuses on using voters' exact words in campaign messaging
• Benefits of using voters' language:
  • Shows understanding of their concerns
  • Creates instant connection
  • Makes solutions feel more authentic and relatable
  • Increases trust and support
• Action Plan:
  1. Listen closely to voters during door-to-door conversations
  2. Note regional phrases and words used to describe key issues
  3. When you hear a phrase 3-4 times, write it down
  4. Incorporate these phrases into campaign materials and messaging

For more tips on effectively using the "Voice of the Voter" in your campaign, refer to the accompanying PDF.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com.