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34. What Does the Future Hold for Starbucks and Its New CEO?
VTEX: https://vtex.com
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In episode 35 of OFFBounds, host Paula Macaggi dives deep into the future of Starbucks under the leadership of its new CEO, Brian Niccol. Joined by top retail experts DeAnn Campbell and Brandon Rael, the episode explores whether Niccol, known for his successful turnaround of Chipotle, is the right person to steer Starbucks back to its growth trajectory. The discussion touches on the challenges Niccol faces, from revitalizing the iconic third-place experience to balancing operational efficiencies with maintaining Starbucks' brand identity. The episode also examines the implications for Starbucks' global market, particularly in China, and what it will take for the company to regain its former glory.
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By Paula MacaggiVTEX: https://vtex.com
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In episode 35 of OFFBounds, host Paula Macaggi dives deep into the future of Starbucks under the leadership of its new CEO, Brian Niccol. Joined by top retail experts DeAnn Campbell and Brandon Rael, the episode explores whether Niccol, known for his successful turnaround of Chipotle, is the right person to steer Starbucks back to its growth trajectory. The discussion touches on the challenges Niccol faces, from revitalizing the iconic third-place experience to balancing operational efficiencies with maintaining Starbucks' brand identity. The episode also examines the implications for Starbucks' global market, particularly in China, and what it will take for the company to regain its former glory.