Europe's favourite unicorn, Stripe, has announced that it is picking up crypto Stablecoin player, Bridge, for $1.1 billion. But why is the fintech powerhouse spending nearly two percent of its valuation on the roll of a crypto dice?

Could it be an ingenious category play?

Also in today’s episode, we’ll be flicking through the history books to try and predict Apple’s future, and tackle the age-old question; what is the right amount of tech branding?

What to look forward to:

00:35 Can Europe’s biggest unicorn change its Stripes?

07:20 Is Europe’s home of tech now struggling? 

11:18 History repeats itself - Is Apple becoming the new Sony? 

27:51 What’s the right amount of tech branding?

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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