<p>Those who tell their story, get their story retold. Marketers can not control everything, but they can control the narrative and messaging they share with their customers. Aaron, Mary and James discuss strategic narratives including what it is, how marketers should use it, and why narratives matter most to your customers.</p>

Those who tell their story, get their story retold. Marketers can not control everything, but they can control the narrative and messaging they share with their customers. Aaron, Mary and James discuss strategic narratives including what it is, how marketers should use it, and why narratives matter most to your customers.

#34: Why do Strategic Narratives matter?

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters.

Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.

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Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.

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#34: Why do Strategic Narratives matter?

#34: Why do Strategic Narratives matter?