The work on all of our desks is not only the most important form of marketing we have, and it's also the path to building a great reputation and authority that can be leveraged for years.  So in this episode we discuss how a lot of freelancers actually shoot themselves in the foot, get burned out and underdeliver for clients by looking past the work on their desk and chasing new clients.  Business owners have this same problem but instead of with clients it's with chasing new customers instead of increasing retention and LTV in their business. We also chat about why it's more valuable to have the bandwidth to overdeliver, what this work looks like in the beginning and how freelancers and business owners fall victim to the hedonic treadmill and miss the opportunities in front of them. 

More talking points also include: -Why most freelancers are lying about their income 

-The downside of taking on too much too soon

-How the clients you already have are more valuable than new clients 

-What Nick did to double his retainer with an existing client 

-Why businesses need to optimize before they grow

-The reason "new opportunities" are just a distraction for biz owners 

-Why the boring work is what actually makes you money 

-What freelancers need to focus on more than money 

-The company that scaled a product to 9 figures by optimizing their VSL for 18 months

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/