The Freedom Show by Radical Tribe | How to Start a Business, Escape 9-to-5 and Create Your Own Freedom.

34: Wild, creative business ideas, Jason SurfrApp

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**UPDATE: Download Jason's new book, Creativity for Sale for FREE here: www.creativityforsale.com/radical
EPISODE 34:

Jason SurfrApp sold off his last name to the highest bidder twice, making over $100,000 in the process. If you listen to what prompted him to come up with and execute this wild idea (besides the profit), you won't judge him for selling out.

Before that, he founded IWearYourShirt.com, a company where clients paid him to wear t-shirts and which generated over $1,000,000 in revenue. He also made a big chunk of cash by getting 20o+ sponsors for his new book, CREATIVITY FOR SALE (currently $13 on Amazon, but available FREE  to download for Radical Tribe listeners).

I have a casual yet very interesting conversation with Jason where we chat about various topics, from his beginnings as an entrepreneur to coming up with crazy business ideas and profiting from them. 

Here's what you will learn in this case study:
  • Why and how he sold off his last name - twice.
  • How Jason and his partner landed Kanye West as a client for their graphic design company.
  • How Jason came up with and started IWearYourShirt.com and built it to an 8-person business that generated over a million dollars in revenue.
  • How to come up with a business idea - do you start from the problem or solution?
  • A method to his madness: how Jason follows a structured process to come up with and test wild ideas.
  • The number 1 tip you implement to be more creative.
  • Key principles for successful pricing.
  • Why you shouldn't emulate or copy anyone while building a brand, and what you should do.
  • Jason's biggest mistake, and how you can avoid this no matter what type of business you're building.
  • How he structured his pitch to potential sponsors for the 'Sponsor My Book' project for his book, Creativity for Sale.
  • What happened when he started tearing down personal walls and shared authentically with his audience, and why you should do this with your audience as well.
  • Key Actions you can take to start a business based on your interest and passions.
    • ...more
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