If you’re like most salespeople, you like to think of yourself as a Go-Getter.

What if I told you, you’ve got it exactly the opposite?  

You need to reverse the polarity of how you approach your entire sales process. How?

By giving stuff away.

I know this may sound insane, but I’ve just met the man who has totally convinced me.

In a recent podcast, I spoke with Bob Burg, speaker, and author of the best-selling Go-Giver series of books.

Burg believes that giving means constantly and consistently providing value to others. That's not only a pleasant way of conducting business, but it’s also the most financially profitable way of all.

If you want the sale, place the customer's interest first because they're only buying for that reason.