3 big ideas discussed in this episode:  BIG IDEA #1: Showcase faces because they draw about 2/3rds of the visual and emotional attention. BIG IDEA #2: Emphasize motion or implied motion because people notice change, as it presents either an opportunity or threat. BIG IDEA #3: If using radio, be sure to use 2 voices instead of merely 1 voice because 1 voice alone is too monochromatic. Get the show notes for this episode here: https://AskJeremyJones.com/343 Enjoy the interview