Pete has been involved with successfully growing and scaling businesses for over 20 years. In the fitness industry, a business model where most who attempted to truly scale - failed, he built a multi-state, multi-location, and multi-million dollar personal training business with 5 locations and 12 franchise partners. He's helped a franchise grow from 10 locations to 400 and worked behind the scenes with professional athletes launching brands and franchises.

He has identified the commonalities of what makes some businesses WORK, and others NOT. These "golden threads" have allowed him to distill the fundamental business success principles into proprietary frameworks, systems, tools, services, and business models that he has been perfecting over the years.

Today, Pete's on a mission to help other fitness business owners and entrepreneur's start, grow, and scale successful businesses by closing the gap between technical expert and business expert using EmpirePreneur's Fitness Business Operating System to build businesses that run without them in 12 months or less.