The Less Doing Podcast

346: Mark Fisher — Eccentric Branding


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Mark Fisher is the founder of Mark Fisher Fitness (MFF), which uses very quirky and out-there branding to create a name for itself. By targeting an underserved niche in the fitness industry (people who don’t identify as athletes) and constructing a safe space and community for them to work on their fitness needs, Mark has taken his gym to new heights. He also helps other service-based businesses grow with his Business for Unicorns coaching and consulting practice.
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The Less Doing PodcastBy Ari Meisel