Stay On Brand but More Important, Stay True to Yourself

In this episode of The Daily Hint, we challenge the traditional concept of “staying on brand.” For corporations, brand consistency ensures global recognition. However, when it comes to personal branding, staying rigidly “on brand” might hold you back.

As humans, we’re dynamic. Our interests, passions, and values evolve over time. Whether it’s diving into sustainability, long-distance running, or simply enjoying a good Netflix binge, these interests shape who we are but may not always align with our professional personas. And that’s okay.

The key takeaway? Personal branding should be about authenticity. Rather than forcing yourself into a predefined box, let your evolving interests and values guide your brand. Stay true to yourself, and you’ll build deeper, more meaningful connections—both personally and professionally.

Tune in to hear how embracing your full self can elevate your personal branding strategy.

Highlights:

00:00 Introduction: Challenging the Concept of Staying on Brand

00:10 Personal Branding vs Corporate Branding

00:26 Embracing Diverse Interests

00:46 Staying True to Yourself

Links:

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Equipment and Software that I use for my Videos and Podcasts!   

Jens Equipment and Software overview: https://www.jensheitland.com/equipment

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Books that I read and recommend.

My Book Recommendations: https://www.jensheitland.com/books

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Speaking: https://www.jensheitland.com/speaking

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

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