Pricing on your mind? It sure seems like it's all anyone can talk about, from the local server to the CEO. Everyone is trying to figure out how inflation, supply chain issues, labor increases, and interest rates impact pricing today and where things are going to be in the future so they can plan their next move.

 

Today I dive deep into the world of pricing strategies, value-based pricing, and price optimization with my guest, Casey Brown. Casey is the founder of Boost Pricing and has been a pricing geek for decades. Her past experience in engineering, Six Sigma, and working on pricing strategy for multiple Fortune 500 companies prior to Boost Pricing has equipped her with unique insights into pricing and its impact on businesses. 

 

Casey and I covered a ton of ground–we explored the importance of confidence, transparency, and strategic decision-making in pricing, price optimization, and dynamic pricing. This conversation will leave you with some very important concepts that can help you not only navigate the next few years, but allow you to pull ahead of your industry. 

 

What I love about this interview is that we explore the super interesting intersection of art and science, people and process, and data and psychology in the realm of pricing and price psychology. 

 

I learned A TON and I am sure you will too. 

 

// WATCH THE INTERVIEW ON YOUTUBE: https://www.youtube.com/playlist?list=PL5-NSSElJYC8ZSLljxhixU8NFNjFglugR

 

What You Will Learn

Avoid underpricing and use promotional pricing cautiously to protect your brand's perceived value.

Focus on delivering value and transparency to build trust with customers.

Exercise pricing power before selling a business to maximize its value.

Utilize data in a strategic and thoughtful way to inform pricing decisions and better understand your market.

Address the mindset, emotions, and self-limiting beliefs of sellers to directly impact profit margins.

Recognize the importance of investing in improvements and asking for more to avoid getting trapped in a downward spiral by focusing on the top line.

Develop a clear understanding of your costs, market trends, and competitors to better position your products or services in the market.

Overcome fear by using exposure therapy and analyzing specific outcomes and risks associated with raising prices or losing volume.

  

// USE YOUR FINANCIALS TO CLARIFY A PATH TOWARDS A MORE VALUABLE BUSINESS: Intentional Growth Financial Assessment

 

Bio:

 Casey is on a mission to help organizations be paid well for their excellence.  She leads a tea