Is your website showing up in online searches for your services?

In episode 347 of the Bokeh Podcast, Victoria Rayburn shares her strategy for utilizing long-tail keywords to increase your results for strong search rankings. Listen in as she shares the top tools you should be using to improve the search engine optimization on your website.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Giving couples wedding photos that will help them remember their vows and why they chose their spouse. // Wedding photos for joy-filled couples who can’t wait to be married. (3:44)

Advice for Photographers: Don’t let your work come before your relationships. (9:17)

Outsourcing: (13:08)

Editing

Kiss Books

Web Design

Recipe for Deciding to Outsource: (18:23)

Calculate the COB and determine how much you want to pay yourself.

Look at what is left over, and see what would be feasible.

Develop Systems and Automations (20:03)

Book Recommendations: Superfans by Pat Flynn - bit.ly/bp-superfans (23:40)

BokehBookshelf.com

The Gear Bag: Deodorant (26:06)

Background in SEO (28:00)

First Website’s Biggest Weakness: Speed (30:43)

Tools for SEO:

Google Search Console: search.google.com/search-console

Blog Stomp: stompsoftware.com/blogstomp

WP Smush It: wordpress.org/plugins/wp-smushit

Imagify: wordpress.org/plugins/imagify

Google Pagespeed Insights: developers.google.com/speed/pagespeed/insights

Google Keywords Tool: ads.google.com/home/tools/keyword-planner

The Keyword Tool: keywordtool.io

Moz.com

SEO Yoast: yoast.com/wordpress/plugins/seo

Keywords: Ideas and topics that define what your content is about. (36:10)

Head Keywords: