It was one of those statements where publicly I responded with a polite and affirming chuckle but privately my mind was on the spectrum between confused and shamed.

“Is that true?” I thought.

If a product or a business is created and nobody knows about it then how are others positioned to benefit from its existence? 

Seth Godin defines marketing as “the act of making change happen.”  He continues, “Making is insufficient. You haven’t made an impact until you’ve changed someone.”