Just ahead of "Tahoe Week", where we'll meet in person, I chat with Open Fuel co-founder Zach Hauer about marketing an outdoor brand in today's business and media landscape. We chat about AI, ROI, high carb slushies, plogging and how in the end this all has to make sense.

LINKS

• TrailCon Plog: Open Fuel + Dera Open Fuel
• Open Fuel on Instagram
• Zach Hauer onInstagram

  Get more:

  • Singletrack.fm
  • Rock Candy Running
  • Trail Running Film Festival

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