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Jeremiah and Chris chart a rapid timeline: from 19th-century product photos to the large-format, chrome-gloss ads of the 1960-80s; through the 1990s digital pivot, when Photoshop and backs replaced film; to today’s virtual sets where most product images are CGI — see Zalando, IKEA, and modern car campaigns.

Despite AI and renders, authentic photos still outperform for trust. Technology changes the tools, not the vision—story-driven, light-savvy photographers remain essential, so keep shooting and experimenting.

This is an episode of The Future of Photography podcast with

Adrian Stock

Jeremiah Chechik

Chris Marquardt

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