In this episode, I sit down with Bailey to discuss a crucial pivot in her business strategy. With cold calling and texting becoming less effective due to new regulations and lower response rates, we explore why switching to postcards can yield better results. We dive into how Bailey can improve her lead generation by focusing on the quality of her outreach, tracking her KPIs, and increasing her marketing budget for better returns. If you're struggling with low response rates or wondering how to adapt to changes in the market, this episode is packed with insights on why postcards might be the answer.

Key Takeaways:

• Market Shift: Changes in regulations and technology have made cold calling and texting less effective.
• Postcards are Back: Postcards provide a higher return on investment and allow for more targeted outreach.
• Track Your Metrics: Understanding your KPIs is essential to see what’s working and where improvements can be made.
• Smart Budgeting: Allocate 10-25% of your potential deal income toward marketing to keep a consistent lead flow.
• Quality Over Quantity: Focus on adding high-quality properties to your list and target them through postcards for better results.

Resources:

• The Top 3 Reasons People Fail in Real Estate (And How to Overcome Them)
• Deal Machine (Discount code PIN)
• $40k in 40 Days Challenge
• Driving For Dollars Mastery
• Don't Say That: How to Advertise Without Getting Sued by the FTC and Other Agencies