Be Real Show

#349 - Jordan Bitterman gets REAL about the TripleLift


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Senior marketing and media professional, well-regarded as a strategist, operator and tireless & compassionate leader of people. Expert at the intersection of brand, media and technology. INNOVATOR - Created first-ever live streaming concert series (2010) - Co-creator of the Digital Content NewFronts (2008) - Early leader in digital, social, content and mobile (starting in 1998) STORYTELLER - Repositioned TripleLift as it emerged into a scaled, tier-one programmatic exchange (2020) - Authored/deployed integration story for The Weather Company joining the Watson portfolio (2017) - Developed & implemented global positioning for Mindshare (2013) - Presented (2014) and Produced (2011, 2014, 2015) seminars at Cannes Festival of Creativity - Frequent presenter on topics across the digital spectrum LEADER - In Industry: Adweek Most Admired Media Executives (2015), Co-Chair of IAB AI Committee (2017) - With Clients: long-standing relationships with many Fortune 500 brands - Within company: member of 8-person TripleLift Executive team - Of People: history of guidance, mentorship and partnership CONNECTOR - Facile in connecting ideas, people and companies to drive success - On-going advisor to emerging technology companies BUSINESS DRIVER - Initiatives central to revenue growth - Former Board of Directors: Bitly - Seed investor in iSport360 (www.isport360.com)

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Be Real ShowBy Travis "2TALLIN' Huff

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