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#34:Is Deflation Starting? | Why Rents Are Dropping in 2026
📉 Is Deflation Finally Here? | Why Rents Are Dropping EverywhereRents dropped 1% nationally in December 2025, but in markets like Texas, Arizona, and Florida, the drop feels much sharper. Are we entering a period of deflation, or is this just a market correction?In this video, I break down the real data we are seeing on the ground as multifamily operators. From ICE enforcement and job losses to wages failing to catch up with inflation—the pressure on households is real. I also share the painful decisions we have to make (like cutting rents and offering months free) just to keep our occupancy above 90%.In this video, we discuss:The Data: Why rents are falling in 2025/2026.The Real Reasons: Migration changes, cost of living, and the "roommate effect."The Landlord's Dilemma: Why I'd rather drop rent by 10% than have a vacant unit.Market Watch: Specific updates on Houston, Cincinnati, and Mississippi.2026 Outlook: Why I think next year will still be a battle for survival.✨ This video is for you if:You are a real estate investor seeing higher vacancy rates.You are wondering if the US economy is shifting from inflation to deflation.You want to know how professional operators are handling rent reductions.You are a tenant noticing price drops and "move-in specials."Time Stamps: 00:00 - Intro: Rents are dropping, is it deflation? 01:10 - Correction vs. Collapse: The 1% drop explained 02:05 - The "Real" Reasons: Jobs, ICE, and Inflation 04:00 - The Stress of Staying at 90% Occupancy (Texas Market) 05:30 - The Cost of Vacancy: Why we offer 2-3 months free 07:45 - Struggles in Ohio & Mississippi (Student Housing trends) 09:10 - Conclusion: A forced tightening for households📌 Let’s Connect & Support Each Other If you are navigating this tough market and need strategy advice: 📱 WhatsApp: +13372242728 📧 Email: [email protected] 🌐 Website: a-strategy.com
Watch the Episodes On Youtube-https://youtube.com/@multifamilyplaybook?si=2SBAkYgFEFUWMDmk
Welcome to Schedule Your Wealth-Building Future with Us
Schedule a Zoom Call: https://calendly.com/a-strategy/investors-strategy-session
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By Snowie Xue Dan📉 Is Deflation Finally Here? | Why Rents Are Dropping EverywhereRents dropped 1% nationally in December 2025, but in markets like Texas, Arizona, and Florida, the drop feels much sharper. Are we entering a period of deflation, or is this just a market correction?In this video, I break down the real data we are seeing on the ground as multifamily operators. From ICE enforcement and job losses to wages failing to catch up with inflation—the pressure on households is real. I also share the painful decisions we have to make (like cutting rents and offering months free) just to keep our occupancy above 90%.In this video, we discuss:The Data: Why rents are falling in 2025/2026.The Real Reasons: Migration changes, cost of living, and the "roommate effect."The Landlord's Dilemma: Why I'd rather drop rent by 10% than have a vacant unit.Market Watch: Specific updates on Houston, Cincinnati, and Mississippi.2026 Outlook: Why I think next year will still be a battle for survival.✨ This video is for you if:You are a real estate investor seeing higher vacancy rates.You are wondering if the US economy is shifting from inflation to deflation.You want to know how professional operators are handling rent reductions.You are a tenant noticing price drops and "move-in specials."Time Stamps: 00:00 - Intro: Rents are dropping, is it deflation? 01:10 - Correction vs. Collapse: The 1% drop explained 02:05 - The "Real" Reasons: Jobs, ICE, and Inflation 04:00 - The Stress of Staying at 90% Occupancy (Texas Market) 05:30 - The Cost of Vacancy: Why we offer 2-3 months free 07:45 - Struggles in Ohio & Mississippi (Student Housing trends) 09:10 - Conclusion: A forced tightening for households📌 Let’s Connect & Support Each Other If you are navigating this tough market and need strategy advice: 📱 WhatsApp: +13372242728 📧 Email: [email protected] 🌐 Website: a-strategy.com
Watch the Episodes On Youtube-https://youtube.com/@multifamilyplaybook?si=2SBAkYgFEFUWMDmk
Welcome to Schedule Your Wealth-Building Future with Us
Schedule a Zoom Call: https://calendly.com/a-strategy/investors-strategy-session