Today’s podcast will be especially helpful for those who want to know how to write a book that will introduce their business to potential customers. Per Sjofers advises companies how to price their products or services. His approach to writing about this is as precise as his pricing solutions.

His advice to those who want to write about their businesses:

Always include stories in your writing. We are hard-wired to love them.

Don’t write like an academic. Write in a way that informs and educates.

Be cautious about including particular information about companies. Honor confidentiality, and don’t give away trade secrets.

Don’t worry about giving away your own processes. The information you share establishes your value.

Always convey this message: If you think it’s expensive to hire an expert, consider how expensive it is to hire an amateur.

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