For this episode of CRO Live Hour, Simbar sat down with one of the top conversion copywriters, Annie Maguire. Annie has been in the copywriting trenches for over 10 years – using customer research to help small and mega brands capture and convert more leads. In this episode, they discuss: 

• Before she became a conversion copywriter, what was she doing? 
• How did she get into conversion copywriting? 
• Is there a thing or two she thinks people misunderstand about writing copy? 
• What copywriting projects has she been working on recently?
• How often do brands have to tinker with their site copy?
• What’s one copywriting best practice that is not ideal?
• What things does she want to change/improve in the coming 6 months?
• Any (conversion copywriting) books that changed Annie’s way of thinking

Show Notes: 

360i Agency

Challenge Success 

Ogilvy on Advertising 

Breakthrough Advertising 

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The Copywriter’s Handbook 

Joanna Wiebe

Copyhackers

10X Landing Pages 

How to Conduct, Analyze & Apply Customer Research

Like this episode? Make sure to leave it a 5-star review, and don’t forget to press subscribe, so you can catch all the latest episodes and learn more about all things conversion optimization. 

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

Visit Our Website, And Learn More About Our Services:

invespcro.com

Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X

Read more about conversion rate optimization on our blog.