Iconic brands are those you recognize right away without even having to see a logo. The shape of the package, the color of the label are dead giveaways.

On this episode, India Jackson is joined by Erica Courdae to talk about a staple brand that India grew up with and how she’s recently learned the troubling history behind its branding and marketing.

UNCOVERING THE BRAND’S PROBLEMATIC ROOTS, THEY DISCUSS:

• The role stereotypes play in subliminal brand messaging,
• How and why Black people have been portrayed to market products, and
• Why it’s critical to question the story behind a brand’s message.

Read the full show notes: www.flauntyourfire.com/theshow/35 

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