The Right-Hand Roadmap

#35: Building a Professional Membership

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Discover how Second First designed and launched a membership model for COOs and Seconds-in-Command.

In this behind-the-scenes episode, Megan Long pulls back the curtain on creating a professional membership program tailored for Seconds-in-Command of founder-led businesses. Learn how Second First transformed their mastermind events into a dynamic, year-round membership with curated cohorts, expert workshops, and a user-friendly online platform. Megan shares the challenges, decisions, and strategies that brought this vision to life.

You'll hear all about:

  • 01:04 - The inspiration: a Nashville mastermind event and the need for continuity.
  • 01:51 - Transitioning from one-off events to a year-round membership.
  • 02:14 - Three key projects: pricing structure, value proposition, and building an online platform.
  • 02:35 - Designing the revenue model for affordability and predictability.
  • 03:48 - Why monthly dues include the in-person event to simplify budgeting.
  • 05:00 - Shifting from project-based revenue to recurring revenue for stability.
  • 05:13 - Crafting value: small mastermind cohorts for accountability and growth.
  • 05:52 - Added perks: tools, templates, expert sessions, and a member directory for connections.
  • 09:00 - Choosing Circle as the membership platform for its intuitive design.
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    Links mentioned in the episode:

    • Second First Membership
    • Second First on Instagram
    • Second First on LinkedIn
    • Megan Long on LinkedIn
      • ...more
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      The Right-Hand RoadmapBy Megan Long