In this episode, Roddy Martin, Digital Strategy Leader at Tracelink, talks about the importance of Demand Forecast accuracy in helping organisations build a resilient Supply Chain. Roddy gives us essential tips for leaders in developing a path to gaining true visibility and delivering value to their clients. This is the only way to survive and thrive in a VUCA world.

In this episode, Roddy Martin, Digital Strategy Leader at Tracelink, talks about the importance of Demand Forecast accuracy in helping organisations build a resilient Supply Chain. Roddy gives us essential tips for leaders in developing a path to gaining true visibility and delivering value to their clients. This is the only way to survive and thrive in a VUCA world.

#35 - Demand Forecast Accuracy and Visibility with Roddy Martin

Transform Talks explores the conversations shaping the future of supply chains — before they become conference themes or industry buzzwords.
Hosted by global supply chain influencer Maria Villablanca, the podcast brings senior leaders into candid discussion about transformation as it really happens: messy, complex, and deeply human.
From AI and resilience to leadership, risk, and organisational change, guests share not just successes but doubts, trade-offs, and lessons learned along the way.
Because transformation isn’t a project. It’s a continuous negotiation between technology, people, and reality.
If you want polished marketing messages, this isn’t the podcast for you.
If you want honest insight from leaders navigating change at scale — welcome to Transform Talks.

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Management

Transform Talks explores the conversations shaping the future of supply chains — before they become conference themes or industry buzzwords. Hosted by global supply chain influencer Maria Villablanca, the podcast brings senior leaders into candid discussion about transformation as it really happens: messy, complex, and deeply human. From AI and resilience to leadership, risk, and organisational change, guests share not just successes but doubts, trade-offs, and lessons learned along the way. Because transformation isn’t a project.It’s a continuous negotiation between technology, people, and reality. If you want polished marketing messages, this isn’t the podcast for you. If you want honest insight from leaders navigating change at scale — welcome to Transform Talks.

Transform Talks explores the conversations shaping the future of supply chains — before they become conference themes or industry buzzwords.
Hosted by global supply chain influencer Maria Villablanca, the podcast brings senior leaders into candid discussion about transformation as it really happens: messy, complex, and deeply human.
From AI and resilience to leadership, risk, and organisational change, guests share not just successes but doubts, trade-offs, and lessons learned along the way.
Because transformation isn’t a project. It’s a continuous negotiation between technology, people, and reality.
If you want polished marketing messages, this isn’t the podcast for you.
If you want honest insight from leaders navigating change at scale — welcome to Transform Talks.

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#35 - Demand Forecast Accuracy and Visibility with Roddy Martin

#35 - Demand Forecast Accuracy and Visibility with Roddy Martin