Skift Meetings Podcast

#35 Heidi Legein: Redefining Digital Strategy for Events

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This episode features Heidi Legein, founder of The MICE Guru, in a discussion around digital strategy for events. We discuss: 

  • The importance of consciously creating a digital strategy for both events and businesses in the event industry
  • Why event tech vendors should work collaboratively with digital event experts to help clients create outstanding digital events
  • Overcoming the challenges of creating engaging digital events
  • How digital events can absolutely benefit venues and destinations, provided there is a well-defined digital strategy
  • What events can and should be hybrid in format
    • ...more
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