The Shontavia Show

#35 - How to build a movement and change the world while growing your own brand, with #FreeTheHair founder Wendy Greene


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Professor D. Wendy Greene visits the Shontavia Show to talk about growing her global #FreeTheHair brand while also building a movement to make natural hair discrimination illegal. Through her nearly two decades of dedication, she's worked with lawmakers, lawyers, community leaders, and everyone in between to ensure that African descendants can rock their natural hair in schools and the workplace.

Wendy's fascinating story begins with her parents' status as civil rights icons in South Carolina, including her mother's voter registration work during the Jim Crow era and her father's civil rights case being successfully argued before the United States Supreme Court. This background has positioned her uniquely today as one of the world's foremost legal experts on natural hair discrimination.

This episode is all about how she's managed to accomplish the herculean task of literally changing the law and positively impacting the world--while also building her own personal brand.

// Show Summary

02:56 How growing up the child of civil rights activists shaped Wendy's life 

09:43 The moment Wendy decided that she was going to change the law to prohibit natural hair discrimination 

15:08 Why Wendy had to pivot with her strategy to change American anti-discrimination law 

24:42 How to build a movement for EVERYONE while also building a brand for YOURSELF 

30:52 The unbreakable connections Wendy sees between #FreeTheHair and #BlackLivesMatter 

// Show Notes

Where to find Wendy Greene:

Twitter: https://twitter.com/professordwendy
Instagram: https://www.instagram.com/professordwendy/
Instagram: https://www.instagram.com/freethehairnow/
Free the Hair website: https://freethehair.com/

Doris "Wendy" Greene Helped Fight for New York City’s Ban on Natural-Hair Discrimination: https://www.teenvogue.com/story/doris-wendy-greene-natural-hair-anti-discrimination-ban

Made for the moment: Wendy Greene, daughter of anti-discrimination pioneers, to present Angela Davis with Shuttlesworth award: https://www.al.com/news/2020/06/made-for-this-moment-wendy-greene-to-present-angela-davis-with-shuttlesworth-award.html

The Official Crown Act campaign: https://www.thecrownact.com/

// Internet + Social Media

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The Shontavia ShowBy Shontavia Johnson