In this week's episode of The Guide to Live, Tara and Ben dive into the nuances of live streaming, exploring how to build a sustainable schedule and maintain engagement over time. They discuss the importance of consistency, frequency, and community connection in growing your live audience. The episode also features a fun "Feature or Fake" segment, where Tara tries to identify the real TikTok Live effects from the fakes. Tune in to hear insights on the art of self-promotion as a live creator, the unique challenges of the live streaming world, and why battling on TikTok can be a powerful tool for growth. Whether you're new to live streaming or a seasoned pro, this episode offers valuable tips and a lot of laughs. Don’t miss out—join the community conversation!