In this episode, I interview Stevie Dillon, Director of Stevie Says Social, and we talk about how social media can be used successfully for professional services for service-based businesses. Stevie gives us ideas about how to turn advertising into converted customers. She also discusses 4 areas that businesses need to consider to do this effectively.

Stevie Says Social does strategy and implementation on social media marketing. They offer services such as 1:1 consulting, social media strategy, and offers workshops and courses on various topics.

In this episode we cover:

• The story of how Stevie transitioned from being a lawyer to dabbling into the business of social media marketing

• The reason she chose to help service-based businesses

• Traditional marketing versus digital marketing

• Knowing and targeting specific markets for your business

• Strengths and weaknesses of Facebook and YouTube

• Getting potential clients to connect with you by having appealing and valuable content

• 4 areas to consider in a business' framework for unpacking their marketing approach

• Personal versus business branding

• How people can make themselves relatable and create connections through digital storytelling

• An example of Stevie's client, a dentist, and the marketing strategy applied to the business

• The importance of identifying your current and ideal clients

• Key tips to make sure that your business is not "being vanilla"

Links mentioned in the podcastStevie Says Social WebsiteStevie Says Social InstagramDownload the 59 Methods to Monetize Your Knowledge