Today, on the Early-Stage Founder Show, I’m talking with who runs , a design consultancy that uses research-driven A/B tests to generate revenue for online businesses. In 2017, there are very few founders out there who aren’t familiar with the concept of A/B testing, but even with that awareness, very few have actually established a consistent testing process in their own startup. A big reason for that is it can be hard to know where to start and what to actually test. In our chat, Nick lays out the exact process he follows to use A/B testing to make more money for his clients and he also shares lessons you can apply even if you don’t have a lot of traffic. If you’re growing but you feel like you could be growing faster, then this is the episode for you.