In this week's Build Your Gympire podcast episode, I discuss the 'Man of Steel'—and no, not the superhero or a nod to my biceps! Instead, I'm talking about a strategic framework that entrepreneurs, particularly those in the fitness industry, can use to evaluate and improve their businesses critically. I introduce the concept of the 'Steel Man' (or Woman) argument as a crucial tool to deeply understand why a customer might opt for a competitor over your service. This method involves empathetically considering a competitor's strengths to shore up your business strategy better. I encourage all listeners and viewers to engage in this thought exercise. It's not about copying what others do but about identifying and seizing unique opportunities to enhance and innovate within your ventures.

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