Dr. Johannes Coloma-Flecker: "Mastercard is a great example of how they have created a holistic audio identity. So each time you pay with Mastercard you hear their Sound DNA".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation.

Soundbites

#3.1 – Piano performance: The Autumn Leaves. (02:40)

#3.2 – Music is what feelings sound like. (08:54)

#3.3 – The Influence of Music on Brand Personality. (13:50)

#3.4 – Music acts as an amplifier for spoken language. (20:01)

#3.5 – Sonic DNA; from product to advertising to store experience. (26:17)

#3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09)

#3.7 – The power of connecting with your audience with songwriting. (38:47)

#3.8 – Why music creation is great for teams and building leadership. (45:23)

#3.9 – Music connects us during the Pandemic. (50:12)

#3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13)

Dr. Johannes Coloma-Flecker

Executive coach and founder

www.sound-leadership.com

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