Noisy Guts is giving an alternative option for people suffering IBS.

There are many people suffering from irritable bowel syndrome who suffer symptoms when eating certain foods. They often require an intense low-fodmap diet which can be hard to stick to. Josephine and Mary wanted to solve this issue and they came up with Noisy Guts, they conduct research on gut health, provide recipes to help your gut health and have their own products including protein balls and shakes.

Problem

People with irritable bowel syndrome are suffering from symptoms and have a specific diet to minimise these symptoms. Noisy Guts provide food options that don’t cause these symptoms.

One big piece of advice

From Mary - Know your numbers, your costs, your economics, margins and do your numbers work?”

From Josephine - Make sure if you’re a sole founder, you are not stuck inside your head, don’t isolate yourself at home, and don’t listen to the voices in your head.

Bullets:

(00:00) - Introduction

(01:46) - The business they would start today

(03:30) - Solving the product market fit

(04:30) - The problem being solved – Troublesome guts

(05:50) - The wicked problem

(07:20) - Symptoms of Irritable bowel syndrome

(09:27) - The hangry problems Josephine was facing every day

(10:50) - Finding their first customer

(14:40) - The confidence to jump off the cliff

(17:30) - The benefit of accelerators

(20:17) - Hurdles with Med Tech

(22:47) - Super Flora and the importance of brand

(25:49) - Teach someone how to fish, just don’t feed them

(30:03) - Lifetime value customers

(33:20) - Tips on pitching from the pitching Queen

(38:20) - Investing in the team, not the product

(40:00) - Founders are nuts

(40:15) - One big piece of advice from the pair

(43:10) - A one-sentence pitch

Show & tell