What does your personality have to do with how you should promote your work? And how is that different based on if you’re a solopreneur vs. leading a team? Brit Kolo joins me to talk about ditching the general approach to marketing and choosing specific activities that will work for you.

 

I believe there are two types of people in this world — people who love creating content and people who love sharing content. I’m in the former category. 

 

If you are too, I bet you’ve been turned off by marketing experts telling you that in order to be successful you need to be everywhere all the time. If I could guess, this advice just makes you turn more inward focusing on the work rather than the promotion.

 

But no one knows how to hire you if you’re hiding. 

 

Brit has found a way to make marketing easier — and might I say enjoyable — for all of us. 

 

On this episode, Brit leads us through:

• How to find the best marketing activity that fits you,
• Saying no and how to be intentional with how you spend your time,
• Her business shifting from coaching-based to product-based,
• The difference between a CEO day and an admin day, and
• Refusing to think something needs to be hard to be valuable.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.