Ryan discusses the critical role of case studies in the marketing funnel for SaaS businesses. He emphasises the importance of obtaining case studies, especially for early-stage companies, and provides strategies to overcome common objections from customers. Ryan outlines the ideal format for crafting effective case studies and highlights the significance of distributing them across various marketing channels to maximise their impact.

Takeaways

• Case studies are essential for moving prospects through the marketing funnel.
• SaaS businesses should aim to gather case studies regularly, ideally monthly.
• Early-stage companies can offer free trials in exchange for testimonials.
• Making the process easy for customers increases the likelihood of obtaining case studies.
• Incentives like discounts can motivate customers to participate in case studies

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

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