You've met the "elves" who decorate Main Street (Season 1, Episode 1)... now meet their supervisors. From planning events that draw massive crowds to the importance of every little detail, here's what makes Main Street so magical during the 40-day Christmas Capital of Texas activation.

What's on the agenda:

00:00-02:28... who's in charge here?
02:29-05:25... the party (planning) never ends
05:26-8:12... "aiming for Disney" revisited
8:13-10:34... getting the little things right
10:35-13:00... the "Leslie Knope" mentality
13:01-21:18... the data driving this year's revised festivities
21:19-25:03... how events and activations affect business owners
25:04-28:06... deck the halls with cute nostalgia
28:07-30:01... nowhere to go but up