<p>This week, from a galaxy far, far away, Kevin Bauer from Kessel Digital tells us exactly why ROAS is evil! Expect amazing insights into the new metrics and methods brands should be using to measure success in their Digital Marketing. </p>

This week, from a galaxy far, far away, Kevin Bauer from Kessel Digital tells us exactly why ROAS is evil! Expect amazing insights into the new metrics and methods brands should be using to measure success in their Digital Marketing.

<p>This week, from a galaxy far, far away, Kevin Bauer from Kessel Digital tells us exactly why ROAS is evil! Expect amazing insights into the new metrics and methods brands should be using to measure success in their Digital Marketing.&nbsp;</p>

35 - We Need To Talk About ROAS (with Kevin Bauer)

Welcome to B2C Lead Gen. On this podcast you'll take a deep dive into the world of B2C lead generation and discover tactics, advice and in-depth information from experts who operate and dominate in this market.

The content is a blend of conversations, interviews, and fireside chats with B2C industry experts.

Business

Marketing

Welcome to B2C Lead Gen. On this podcast you'll take a deep dive into the world of B2C lead generation and discover tactics, advice and in-depth information from experts who operate and dominate in this market. The content is a blend of conversations, interviews, and fireside chats with B2C industry experts.

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35 - We Need To Talk About ROAS (with Kevin Bauer)

35 - We Need To Talk About ROAS (with Kevin Bauer)